Creativity and imagination (e.g. strategy) and structure and logic (e.g. grounding the strategy) are not mutually exclusive, they are interdependent. One cannot thrive without the other. Without this balance, an organisation, plan, operating model, or life itself lacks both heart and application.

You build rigor into your ambitions and visions by working on them consistently, daily, weekly, and monthly. Life and work build on themselves. We move forward with intention – one moment at a time, one week at a time.

But intention is not the same as gripping, attachment, or relentless determination that suffocates and narrows your perspective, driven by lack or fixation. Instead, create a rhythm that allows you to build on your intentions. Commit to them through consistent, deliberate action.

• Focus your mind(s) on the outcome you envision and move toward it steadily and rhythmically.
• Incorporate movement to engage and activate the intelligence of both your body and mind.
• Begin your day in unfettered, quiet space to receive insights about your ambitions and allow them to steer your actions.
• Review your goals monthly, quarterly, and annually to ensure your guideposts hold you without weighing you down or fixating your focus.
• Balance imagination and practical application as a deliberate and conscious strategy practice.