Every company holds one undeniable truth at its heart. That truth is born out of the original idea.
Designing story, strategy, and systems to uphold that truth—and to operate (function, run, grow) honestly in service of it, rather than projecting onto it—is a wildly challenging ambition.
Weaving all the bits, parts, and people takes constant courage, confrontation, and clarity seeking.
Fragmentation of a company's truth is the perpetual risk.
Designing story, strategy, and systems to uphold that truth—and to operate (function, run, grow) honestly in service of it, rather than projecting onto it—is a wildly challenging ambition.
Weaving all the bits, parts, and people takes constant courage, confrontation, and clarity seeking.
Fragmentation of a company's truth is the perpetual risk.
